The Humboldt Cure · Est. 2015
Rooted in
Humboldt.
If we did it, you should Git It.
The Humboldt Cure is a Humboldt County, California brand, established in 2015. It grew up in cannabis and still carries that heritage in everything we put our name on: patience, hard work, and the habit of doing the job right.
HUMBOLDT ROOTS. NATURALLY PURE.
Who we are
A Humboldt name, earned the slow way.
We’re a small, owner-run company. The growing and packaging happen in Humboldt County; the sales and brand work runs out of Los Angeles. One standard covers both: if it doesn’t meet it, it doesn’t leave.
Gratitude
We don’t take the land, the work, or the people who back us for granted.
Love
For the craft, for Humboldt, and for doing the job well.
Accountability
Our name is on it. We answer for it.
Honesty
We say what something is — no more, no less.
Responsibility
We follow the rules and keep our commitments.
Dedication
We show up every season, not just the good ones.
The founder
Joe Fasho
Joseph Stanley Bilandzija — Joe Fasho — founded The Humboldt Cure in 2015 and runs it as CEO. He works across the whole operation: cultivation and packaging in Humboldt County, sales and brand in Los Angeles. Decisions get made by someone who knows the work firsthand.
Explore The Humboldt Cure
Discover our Humboldt roots, find our products near you, or connect with our wholesale business.
Licensed businesses
Wholesale
California-licensed retailers and distributors browse the catalog and order on our wholesale shop.
Story & education
Our Story
The brand story, the founder, the farm, and our cultivar and terpene library.
Consumers
For Consumers
Explore our flower and prerolls, find licensed storefronts and delivery services, and share a rating for your exact product.