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Humboldt County, California

ROOTED IN
HUMBOLDT.

If we did it, you should Git It.

The land. The people.
The name we wear.

A Humboldt County brand since 2015. Meet the people, explore the farm, and see where The Humboldt Cure comes from.

01 / Our home ground

IT STARTS WITH
THE LAND.

The sun setting beyond the trees and rows at the Humboldt County farm
The Humboldt County farm

A place worth knowing

THIS IS
OUR BACKYARD.

There is more to the story than a name.
Start with the place behind it.

02 / Behind the name

PEOPLE MAKE
THE NAME.

Joe Fasho wearing a graphic T-shirt and cap
Joe Fasho · Founder
Joe Fasho wearing a black hoodie inside a van
Faces behind the name · From the archive
Graphic apparel worn among living plants in the greenhouse
The Humboldt Cure, worn by the people who make the story

03 / Wear the name

THE CURE.
OUT HERE.

The Humboldt Cure, worn by the people who make the story.